What is SEO?

SEO comes naturally to us. We define search engine optimisation as a fancy term for lead generation.

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The process of optimising your website to attract organic (unpaid) visitors is basically acquiring leads or sending leads to your site. The technical aspects and methods of doing this includes not only SEO but various digital marketing techniques. Search engine optimisation is not a quick solution, it is a long-term investment with great ROI in the long run. When signing up with us, know that we are in it for the long haul due to the process Google adopts in indexing a website.
SEO is basically…
seo

Building an attractive website that a search engine approves of and continues to approve of as algorithm updates are rolled out.

Google has an algorithm which send outs spiders/crawlers or bots to scrutinise a website on the internet.

Google has an algorithm which send outs spiders/crawlers or bots to scrutinise a website on the internet.

These bots report back and catalogue pages into the Google index depending on how well a webpage is optimised.

These bots report back and catalogue pages into the Google index depending on how well a webpage is optimised. Bad SEO = Bad Indexing = Bad Ranking.

When an internet user conducts a Google search, Google uses its index to best match the query with a result in the form of a website page.

When an internet user conducts a Google search, Google uses its index to best match the query with a result in the form of a website page.

The power of SEO

The consumer buying process in no longer what it once was, it has been turned upside down. In the past consumers were exposed to a handful of media outlets for the consumption of information but now an abundance of information is available online. Consumers have a plethora of information available to them at their fingertips, which makes this space very popular to market in, but they are spoilt for choice. If your have a proper SEO strategy in place, you will find that you can compete in these online spaces by being visible and ranking for certain keywords or search phrases. Through the use of relevant and fresh content and technical interventions, you can rank with the best.

Partnering with Online SEO means you can build successful lead generation campaigns that cut through the digital noise and bring in prospective customers. We offer SEO packages with integrated digital marketing activities which allow businesses to compete fairly with their rivals, even with relatively small marketing budgets. Leverage your website with us and see the power of SEO for yourself!

Benefits of SEO
Benefits-01
ROI can be measured in increased traffic & conversions
SEO provides an avenue to advertise to local markets online
Organic traffic increases brand awareness, leads and ultimately sales
Benefits-05
Assists in gaining online market share for your product or service

Businesses that embrace and implement SEO into their marketing strategies increasingly acquire market share over their competitors. Speak to us today and see what search engine optimisation can do for you!

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Why is
digital marketing important?

Many business owners will want to sign up for an SEO package that only focuses on search engine optimisation, but this could be detrimental to garnering important leads. SEO, digital marketing, and social media all work as a well-oiled machine to generate both quantity and quality in leads. Why is social media marketing in South Africa so important as part of our SEO offering?
  • 54% of the population use the internet
  • 31% of the population use the internet to find products or services
  • Digital citizens spend an average of 8.5 hours online
  • Digital citizens spend an average of 2.5 hours on social media
  • 40% of the population are active on social media
  • One digital citizen has an average number of 8 social media accounts
  • WhatsApp is the most popular social media platform
  • Facebook owns WhatsApp and Instagram
  • 54% of the population use the internet
  • Digital citizens spend an average of 8.5 hours online
  • 40% of the population are active on social media
  • Digital citizens spend an average of 2.5 hours on social media
  • 31% of the population use the internet to find products or services
  • One digital citizen has an average number of 8 social media accounts
  • WhatsApp is the most popular social media platform
  • Facebook owns WhatsApp and Instagram

    As we evolve with the world, so do our techniques, processes, and strategies – this enables us to provide our clients with the best SEO service possible. Online SEO is an authority on SEO and digital marketing in Cape Town and Johannesburg. We have clients locally and abroad. Speak to us to see why we are the best at what we do. Contact us today.