Inbound marketing is increasingly gaining ground over traditional marketing activities such as cold calling. Thanks to the Internet and search engines such as Google, buyers can now, more than ever, equip themselves with more information, product knowledge, industry information, and so much more, before making a purchasing decision. Those business that have embraced and implemented SEO services in their marketing strategies are increasingly acquiring market share over their competitors thanks to continually welcoming new clients through online channels, driven by SEO.
For many business owners pre- and post the Internet era, their customers are now better informed about product choices and often downright savvy in their purchasing decisions. Tie into this the reality that over 80% of all clicks following an Internet search occur on the first page of a search result and a business is now lost to the online search audience in its industry if that website does not appear on page #1 of Google search.
For a business owner, the reality is that your brand may be the best in industry, but fail to appear on page #1 or your competitors hold sway on online visibility ahead of you. As a result, the business owner finds themselves in the position of having low levels of website activity and limited new business opportunities from their primary digital channel. We find that this is a common occurrence when we commence SEO services on many new projects, and it happens because of some, all or a combination of:
Technical shortcomings in website coding that prevents search bots from correctly indexing a website.
Weak use of tags and descriptions integral to accurate search engine indexing.
Weak (or no) keyword strategy.
Content strategy that fails to establish industry status.
In such cases, search engines are unable to index a website correctly, and are left to draw inferences of their own and consequently fail to serve a website in relevant search results. The phrase garbage in, garbage out indeed holds true when the subject under discussion is website indexing versus search engine results!
As your website rankings acquire through development of its online reputation, and your business is placed onto page #1 of online search results, by virtue of user statistics alone, your website will see significant increase in online visitors. How long this process takes depends on a number of factors, including your website domain age, online reviews of your business, the inherent strength of your website pre-SEO, activity in social media and several other factors. On average, we have seen significant change within a period of 3-6 months from commencing SEO with incremental growth in online enquiries during this same time horizon.
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